MKT282: Marketing Analytics & Applications

Teaching Assistant, McComb School of Business, University of Texas at Austin, 2015

Provided statistical advice to 70+ MBA students via website and email to understand how marketing models can enhance decision making
Evaluated student work, providing substantial written feedback

This course will focus on how marketing decisions are supported by analytical approaches.
Methods, principles, and theories of marketing analytics are discussed and applied in individual homeworks and team projects.
To get a deeper understanding and be able to implement the analytics concepts and tools
Be able to ask the right questions when evaluating marketing analytics.